MoF is a premium e-Road bike brand developed as an extension of MOVE, a Japanese urban e-Bike brand. Centered on the idea of “Mobility of Future,” the project explores a quiet and refined visual identity for a new urban mobility experience. In 2025, we developed the foundation of MoF’s visual identity, centered on its logo design and brand guidelines.

MoF?????????e-Bike?????MOVE?????????????????????e-Road???????????Mobility of Future?????????????????????????????????????????????????????????2025??????MoF??????????????????????????????????????????????????