SOOR is created for the younger generation living deep within the digital age.
We not only care about eye health, but also aim to create a sense of sensory comfort and restoration amid fast-paced modern life through the imagery of “four-season nourishment.”

The design inspiration comes from the purest moments of hydration and renewal found in nature.
We deconstruct the visual essence of the four seasons and transform them into minimalist abstract graphics, forming a calm and refined visual language.