LCDC SEOUL Pop-Up Store is an immersive brand experience presented at the Seoul Living Design Fair 2026 (COEX). Co-produced with Ephemera, the space unites coffee, food, and media art under one brand theme. STUDIO OKGO handled the entire process ? strategy, key visuals, spatial design, signage, product, packaging, and construction ? creating a compact LCDC universe that leads visitors to the Seongsu flagship.