The project, developed in collaboration with the Adam Mickiewicz Institute (IAM) team and the Culture.pl editorial team, aimed to build relationships with artists and creative communities (IAM visual identity) and present Polish culture and its creators to an international audience (Culture.pl).

IAM works with artists and people in the cultural sector who think outside the box, experiment, challenge existing ideas and take risks. We wanted the Institute’s visual identity to reflect this open and bold approach, while giving space to the work itself. Rather than compete with the artists’ work for attention, the visual identity provides a clear, distinctive and flexible frame for presenting it.