Betta is a construction company. The conceptualization of the brand takes as a reference the bubble of a level. Its basic shapes enhance the raw materials of construction, giving the highest value to the human factor in the process of transforming those materials.

Drawing inspiration from the ancient Norse art of Seidr, renowned for its prophecy and transformation, our team crafted a visual identity that beautifully reflected SeidrLab’s essence. The variable logo and the visual universe spin around the concept of the magic sparkles, connecting the identity with the brand messaging ”Technical solutions that feel like magic”. The…