Illustrations inspired on my trip to Paris. Winter 2023.

PewDiePie’s role in the history and early development of YouTube as a platform is simply unmatched, creating a movement unlike any other. Our goal with this rebrand was for it to feel evolutionary, referencing his past and the visuals he has introduced into his world, whilst upgrading and refining their usage.

A collection of some of my lettering work created for clients and personal projects.