Chi Wang 王赤

A visual exploration inspired by the character archetypes of HUROBO Hug Zoo. Instead of redesigning the characters, this project places them inside a new narrative world: a Whimsical Toy Theater filled with magic, curiosity, and playful theatrical details. The four characters are reimagined as Curators of Inspiration, each overseeing a different part of the theater’s…

Fort is a mattress brand. Its primary goal is to enhance the quality of life for its community, collaborators, suppliers, and distributors, with family serving as its driving force and reason for existence. The company firmly believes that mattresses are the setting for life’s best moments. For this reason, they work with dedication and passion…

I’ve always been obsessed with cities because of my architectural background ? how infrastructure, people, chaos, and memory shape each other. Instead of documenting places literally, I wanted to merge them into emotional environments where different cultures and visual rhythms coexist in one space. Some parts were originally made for editorial and commercial commissions, others…

A visual identity for Posta24, a parcel delivery and courier brand built around postal heritage, movement and everyday transport situations. The system combines a reduced logo, high-contrast colors, bold typography and a question-and-answer communication logic across packaging, posters, signage and urban applications.

A Fantasy of Future Taiwan in a Highly Advanced Technological Era

Spike is a hot dog and milkshake brand built around customization and bold flavor. The project combines product quality with a clear system that allows customers to create their own combinations. The identity extends into the architecture through a fully immersive orange environment, creating a strong and recognizable experience. Designed with scalability in mind, the…

A curated series of illustrations capturing the timeless soul of Paris. From the morning stillness of the Luxembourg Garden to the modern lines of the Louvre Pyramid, this collection explores the city’s iconic landmarks and hidden perspectives. Journey through the vibrant atmospheres of Montmartre viewed from the Buttes-Chaumont, the architectural elegance of Le Grand Palais,…