Chi Wang 王赤

Character Branding for Kbank, Korea’s First Internet-Only Bank. To make the concept of finance more approachable, we developed character branding for Kbank with the theme of young professionals and office workers. The characters we designed will engage with customers across both online and offline platforms, including the Kbank app, serving to enhance the brand’s value…

Studio Size designed the promotional graphics, motion, and microsite for Exat, a typeface by Hot Type inspired by the modernist legacy of EXAT 51. Through posters, animations, and kinetic typography, we pushed the typeface to its limits, exploring its structural clarity and versatility. The art direction reflects the mid-century aesthetics imprinted in the typeface itself,…