Chi Wang 王赤

We were invited by Lovely to create this São João campaign for Bradesco, inspired by the friendly rivalry between Caruaru and Campina Grande, home to two of Brazil’s biggest June festivals. Building on the campaign concept, we developed a visual language inspired by Northeastern Brazilian folk culture and the tradition of repente, a form of…

The life of invisible years. Six worlds created for the 35th anniversary of Bolero Magazin. Photography, retouching: Alex Valentina Art direction, set design: Studio Vegete

FR COURONS transforme chaque départ en aventure collective. Une identité épique et rassembleuse, pensée pour faire vivre l’esprit de la course bien au-delà du parcours. ? EN COURONS turns every starting line into a collective adventure. An epic, unifying identity designed to carry the spirit of running far beyond the course.

An illustrated travel diary created from photographs, sketches and memories collected during a week in Cefalù, Sicily.

Visual identity refresh for INI, a minimal fashion brand. A new grid system, typefaces, colour palette, packaging and motion guidelines, with silver introduced as a material.

Pet food brand created for hunting and highly active dogs.

Halloween Costumes is an illustration project created as part of Inktober 2025. The series brings together several Inktober prompts under one common concept: a group of kids getting ready for Halloween and putting together their costumes. I wanted to reinterpret the individual prompts through a shared visual theme and explore how different ideas could work…